When it comes to Video Marketing, the aim is to BEAT THE GOLDFISH!
Goldfish are assumed to have a 3 second memory and when it comes to Video Production, we want to create memorable videos that, in an audience’s mind, last well beyond 3 seconds!
Video is high on the list of every marketing expert because businesses are realising the value of a well crafted video to build and promote their company. Businesses absolutely have to be in the video game if they are going to compete to get their brand seen.
It’s a rich medium that engages and persuades the viewer unlike no other marketing tool
Here are some tips on how to actually achieve a beyond 3 second, memorable video:
1. WHAT’S THE MESSAGE?
Knowing the message of your video and distilling it into one sentence will keep your video on track and help achieve it’s purpose.
2. TELL A CRACKER OF A STORY
Whether it’s subtle or dramatic, story must be paramount in everything.
It’s our stories that make us care and connect.
– A good story resonates with people.
– A good story excites people.
– A good story is memorable and re-tellable.
3. THE OLD, ‘SHOW DON’T TELL’ TRICK
Video’s packed with information are generally forgotten within seconds. A video that uses clever imagery, sound and scripting to evoke and persuade your audience will be much more engaging!
4. KEEP IT SIMPLE SWEETHEART
A simple concept, executed well is often the most effective. Don’t try and jam pack your video or bombard your potential clientele with information they don’t really care about yet. FIRST appeal to their emotion, then they will care.
5. WORDS, WORDS, WORDS
If words are being used in your video, choose them carefully. A well crafted script takes time and careful thought. Distill your message into a few clear and concise paragraphs. Each sentence should be full and purposeful.