The number 1 problem we see with business and video is businesses spending money on the wrong video strategy for their business. It’s infuriating because it means not only that the company in question is wasting their money, but also they end up with the impression that ‘video doesn’t work’. Well it does, if you use the right strategy the right way.
We all know that business involves risk. We try to calculate and control those risks as much as we can, plan contingencies in case things go wrong, and have a plan B if all else fails… but accepting a degree of risk in business is inevitable, and even good.
And risk is especially good in marketing. Playing it safe in marketing is a sure-fire way to be ignored.
Indimax are always pushing the envelope when it comes to telling beautiful stories, but you already knew that. What you might not have known is that we’re also pushing the envelope with the latest and greatest technology!
Every professional, consultant, or SME needs an intro video on their website. No surprises there. But how do you make sure your intro video is actually good?
More importantly, how do you make sure your intro video is effective at increasing retention and conversion of website visitors into active inquiries?
Video is a business tool whose time has come. Internet access is almost universal, fast enough to support video streaming, and consumers are becoming increasingly sophisticated and demanding more from those they do business with. It’s more important than ever to reach out to your potential clients and connect with them on a personal level as well as a professional level, and you need to be building a relationship with them long before they pick up the phone to call you.
3 keys to videos that work.
Business videos today are where websites were 12 years ago. Today you have to have a website, but 12 years ago they were a bit special, and rare, and most of them were crap.