Making your video a success
Reasearch data from by the University of Pennsylvania
Wharton School of Business has found that...
Prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster.
97% of people who receive a video will watch it.
Can you say the same for your print ads or flyers?
People prefer video over print by an astounding 6 to 1 ratio.
Video is 7 times more effective than print.
Video shortens sales processing time by 72%.
Can you say the same for your print ads or flyers?
With the proper planning, producing a video can be a fascinating and enjoyable experience. With the production company and the corporate client working together as a team every step of the way, everything should fall easily into place and the outcome is a powerful marketing, sales or training tool that can quickly pay for itself many times over.
Any effective communication is determined by its clarity of purpose. Your corporate video should be created to convey one single message, promote one single product or service, or express one singular idea or goal. The key to a successful video is keeping it simple and limited to a solitary goal or intent. A cluttered, disorganised video will leave the audience confused, cautious or even antagonistic.
Who’s going to see your video? Clients or Employees? Sales and Marketing Managers or Corporate Executives? Board member or Office Assistants? Are they young? Old? Ready to act now? Indifferent? Although videos made for each of these target audiences might convey the same idea, their style, message, content, mood, and even quality will no doubt vary.
This step may seem a little premature, simply because distribution of your video isn’t possible until the final edit master has been approved. We’ve included this step in the planning phase because while determining your target audience, you’ll want to also consider how to reach them.
Sadly, many corporate clients create their own DVDs, hand them out to a dozen or so employees or clients, and then forget about them as they get busy with other promotional tools. This is not only costly, but negligent. Video will be, your most powerful promotional and marketing tool.
For more tips on how to produce a successful video, download our obligation FREE booklet entitled 'The Business of Business Videos'. Click on the red tab on the right.
