JUST MAKING A VIDEO IS NOT ENOUGH, your audience needs to engage with your video enough to share it, talk about it, like it and recruit others to your content! What you think will be a good video, is not always the case.
Corporate and business organisations often get this wrong. They get all caught up in the dot points they need to communicate to their customers. The temptation is to try and squeeze five to ten (or more) messaging points into a 1:30 min video and in the process, you loose your audience and you're lucky if they stick with you to the end, let alone share your content!
KEEP IT SIMPLE
I can't stress this enough! Back off on the detail and let your video drill down to the core of your one message. This is not an easy thing to do, in fact, it's why people hire video production companies like us. We are trained at doing this. We are good at doing this. And when we are given these jobs and allowed to run free with them, your projects and videos will rise to the top of the content pile!
- KEEP IT SIMPLE
- FIND YOUR ONE MOST IMPORTANT MESSAGE
- GIVE CREATIVE CONTROL TO THE PROFESSIONALS
As your video production company, we are hear to champion your brand, business, product or service. We want you to succeed and given the freedom to do so, together we will create wonderful content.