5 Reasons Why a Product Video can Help your eCommerce Business

Video Production ben

Video is the second-most consumed form of media, and it’s not only used for sharing funny or cute cat videos on social media. Video content is an integral part of any marketing strategy, but it can be challenging to create professional videos for your business.

A video can be an excellent way to show customers exactly how your product works. Video is more memorable than plain text, which helps users rely on it more heavily when trying to decide what products to buy. Videos are powerful tools for conversion. Roughly 90% of consumers watch product videos, and 64% are more likely to make a purchase after seeing one.

Here are 5 Reasons why a product video can help your eCommerce business.

  1. Increase Brand Awareness

Consumers looking for a new product or service will try those that are known to them. 

The more often a consumer sees your brand, the more likely he or she will remember and trust the company. Brands that get in front of shoppers multiple times over a period of time are more likely to build awareness than brands that aren’t as visible.

Video is one of the most popular forms of content. It’s also one of the most effective ways to build brand awareness, and it can be easily shared over any digital channel. Add video to your marketing strategy as a cost-effective way to drive attention and awareness for your brand.

Engaging visual branding can help you make a strong first impression on customers. When people watch your branded videos, your brand will become more recognizable. And research shows brands that prioritize visual branding have the highest recall rates in their industry. 

Consumer purchases are often made within seconds. A strong visual brand can help you create a positive first impression and inspire trust, leading to increased sales and loyalty.

2. Improve SEO Rankings

Search engine optimization is an important marketing strategy. It helps your site appear at the top of search engines like Google, so you can attract more customers—and increase your conversion rate.

SEO gives you a competitive edge by helping you get found in search engines and drive website traffic.

Video content has become an essential part of search. People are searching for answers and getting them from snippets. Video content is popular on search engines, and is perfect for answering questions before customers go to your site. This helps you to appear in front of new customers.

To achieve the best SEO results, you need to post unique content that’s relevant to your customers. Create videos that inform them about your product, pique their interest, and make loyal customers out of them.

3. Connect With Your Audience

Why are customers and prospects so frustrated? More often than not it’s because of a lack of information. One of the great benefits of a product video is its ability to connect with customers, answer questions, and demystify. When people have a better understanding of what you offer, they are more willing to reach out and buy from you.

4. Feature Your Value

Whether you’re a small business or a big brand, there’s no better way to show customers why they should choose you over your competitors than by creating a product video. Show your customers what sets you apart. Visually, in a way that no other medium can. Your brand is the key differentiator between you and your competitors.

How can you communicate who you are and what makes you different in your videos? Explain what sets your company apart, and show why customers should choose to work with you.

5. Increase Conversions and ROI

Product videos are an effective sales tool for online retailers. More than 70% of shoppers watch product videos, and almost 70% would not make a purchase without seeing one. That’s why it’s important to know how to create engaging, persuasive product videos that build trust in your customers and convert them into paying customers.

Product videos are a powerful sales tool that can help you increase conversions and ROI. The ability to show people your product in action generates more interest and excitement, which means you’ll sell more.


Your product videos play a crucial role in the success of your business. They help to convert visitors into customers. But, it’s really hard to make a powerful product video on your own. Why not consider leaving it to the experts?  Indimax Productions can help you out. 

If you have a new product that you’re excited about then we would love to capture that excitement and produce a business video production for you. 

Your product could be the sleekest new thing on the market or time-tested old reliable that needs some reminding, either way, it has a story to tell and we want to tell it.

We can film on location producing documentary-style videos that show the product’s entire creation or flashy and stylized in-studio shoots to see fine details, sleek moves, and even throw in some visual effects. Get in touch now and we’ll even set up a meeting in front of our cyclorama studio to get your idea onto paper. Let’s chat about your next project.