Here’s Why Businesses Keep Investing in Video Production

Video content has taken over the world and is now an integral part of many marketing strategies. In fact, video ads have a 98% viewer retention rate compared to text ads’ 20%. Therefore, investing in video content is important for your business growth. 

What is Video Production? 

Before diving into our top reasons to invest in video production, let’s first define what video production actually means. Video production encompasses many different elements that all work together to bring your idea to life. It’s about more than just filming; it involves turning raw footage into a polished broadcast-quality product, finding the perfect music to set the tone for each scene, and adding professional graphics and titles.

1. Tell Your Story and showcase your work

People tell stories every day, but video is the only medium that allows you to see your brand enter the room with a presence that can’t be ignored. Visuals are powerful. They’re easy to see, easy to remember, and pretty much impossible to misunderstand. Video brings your message to life in a way no other medium can.

2. Customer Experience 

Video content for brands is a much more effective way to communicate with your target audience. Video content helps you solve problems faster and simplify complex concepts, engage customers and make them feel more important, and build trust, credibility, and confidence. Customers are willing to drop everything for a great video experience. You can reach customers wherever they are and whenever they want it — on mobile devices at home, on their commute to work, or while waiting at the airport — by making use of visual storytelling techniques that resonate across platforms like YouTube, Instagram Stories, and Facebook Live.

3. Drive More Traffic and Leads 

If your goal is to increase traffic and conversions, video marketing is the way to go. Video is predicted to make up 82% of all internet consumer traffic by 2022. That’s a huge market to miss out on if you choose not to implement video marketing within your strategy.

Video isn’t just good for conversions, but also for retaining visitors, lengthening session durations, boosting pageviews, and increasing interactivity with your brand.

4. Build Credibility and Trust

Video content is one of the most effective ways to build credibility, trust, and authority with your audience. Video helps you stand out from the crowd and make memorable connections with your audience.

The truth is, that consumers are online more today than ever before. And they’re spending an average of 6 hours per day on their smartphones. Video is one of the most popular formats, and for good reason.

5. Let the experts help you

Let’s face it, no one is a hundred percent perfect in every area of their life. Video production isn’t easy, especially when you need to shoot, edit and create graphics for each individual video. It can be stressful and time-consuming. This is why we do what we do. We specialize in concept development, production, and other services for all types of businesses.

Let us take this burden off your plate, so you can focus on what you do best: running your business!