How to Choose the Right Video Production Company

Video Marketing Advice ben

Finding the right video production company to create videos for your business can be a challenging task. Video is becoming more prevalent in the marketing sphere, so you may be wondering if it’s time for your business to get on board. And before you embark on your video production endeavor, we’re here to provide some key tips that will help you make the right choice.

Portfolio Check

The best way to understand if a company can get the job done for your needs is to see their portfolio. If you are considering hiring a video production company, it is important to make sure they have experience with what your business needs.

You should be aiming to work with a video production company that has experience in creating the types of videos you need. If you need a corporate video, find a company that specializes in producing them. If you want to create a promotional video, look for video production companies with experience in this area.

Prepare a Project Brief

The project brief is a key step toward creating videos that will deliver your business goals. Having one lets you think clearly about what you want to achieve, and helps you focus on the key deliverables and outcomes.

Some important project brief components include company overview, target audience, video project objective, timeline, and budget. 

Company Overview

A company overview will provide video production companies with a better understanding of your brand. It also helps potential partners learn more about your brand position and what sets them apart from the competition.

Target Audience

The target audience is who your brand wants to attract as customers. Identifying this group of people will help you fine-tune the type of video your business needs.

Video project objective

It’s easier to get something done if you know your end goal – or where you want to go. A project objective is a guiding principle that drives resources toward delivering value for your brand. A clear video project objective will help keep the video production companies aligned with the project’s goals and on time and on budget.

Timeline

Setting a timeline for hiring your video production company is important because it gives you the map of what’s coming and when. You can set a realistic timeline so that you won’t be surprised if something happens along the way. This can also save you extra bucks in terms of extensions and change requests when not prepared well enough in advance.

Budget

Video production is an investment that you want to spend wisely. Making sure to have a budget when hiring a video production company is essential. Whether you’re a large or small business or are working on an independent project, knowing how much money you want to spend and how much money you plan to spend is important. It will help make your relationship with the video production company more transparent and also easier if your budget isn’t going over budget.

Asking the Right Questions

Before you sign anything, ask about their creative process. You want to know what your video will include, what kind of direction and input you can have on the project and whether your company will be involved in reviewing rough cuts and other changes before finalizing the project.

The right video production companies should be able to ask you important questions as well in helping them plan and create your video project.

What does the process look like from start to finish? 

  • Can they brainstorm ideas with you that will match your vision for the video?
  • Do they have a professional script writer on staff?
  • Do they provide actors or have a casting company they can refer you to?
  • What type of equipment do they provide?
  • What about set locations, staffing numbers, and cost?
  • How involved is my team expected to be throughout the process?
  • What are the charges for updating or editing the video after the project is complete?
  • What variables could cause us to go over budget or delay the timeline?
  • When can I expect to have the finished video?

Although this is not an exhaustive list, a video production company that has ready and acceptable answers to these questions is likely to be a good match for you.

Conclusion:

When it comes to video production, there are several ways in which your needs differ from another company. Hopefully, this list gives you a starting point for what to consider when choosing a videographer or company, and now you know the answer to the question: how to find one.

Indimax Productions for Video Production in Melbourne City

At Indimax Productions there is no reason to worry about any stage of the video production process.  We provide businesses full-service video production services ‒ complete with concept creation, state-of-the-art equipment and studio sets, and full-time industry professionals. We help your brand from the development up until the post-production stage so you can rest assured your video will be handled professionally. 

Your video marketing campaign is a game-changer, but only when it’s executed flawlessly. This is why you need to leave the production of your video content to the experts!

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