What Does a Video Production Company Do?

Video Production ben

When hiring video production companies for your business, it’s important to understand what kind of services and guarantees a production company can provide.  it’s important to first understand how they operate and what they can exactly do to help your business.

But first, let’s understand what is a video production company?

A video production firm is a company that does video content for other businesses. This content can include commercials, online ads, and more for companies. They also create corporate videos, employee training videos, and much more.

Video production companies are in huge demand – but what do they actually do? Well, you’ll be surprised! Literally, thousands of video production companies are around and all of them probably offer something different: from being on the cutting edge of technology – to being well known for producing industry-leading content.

Video production companies generally involve a team of highly skilled individuals that specialize in one or more aspects of the creative filming process. These staff members will be extremely hands-on throughout the video production process, including the planning and editing phases.

What Does a Video Production Company Do?

Video production companies’ work stands on three major stages: pre-production, production, and post-production. Each of these stages is necessary to create an awesome video. In fact, there’s much work involved in each one of them.

Meet and collaborate with clients

Video production companies start by listening to clients. Then we listen some more and ask questions in order to visualize all the possibilities that may exist for their brand and business. It is important for video production companies to understand the goal, audience, and context of the video their clients want to create.

Perform product & market research

A great video production company will take the time to not only understand their clients’ needs but also fully grasp their audiences. After all, what good is a high-quality piece of content if no one sees it?

During the research phase, we take a look at your products and services and analyze what videos your competition has put out. That information helps us find the right angle for a video that helps you stand out from the competition.


There’s no telling where your story will take you, so it’s important to plan each shot and consider the direction of the scene before ever picking up a camera. 

The storyboard stage of your production is all about capturing the flow and energy of your video to tell your story, in a way that’s natural and visually engaging. A storyboard will guide us during the production phase as we plan out camera angles, flow, actor/prop staging, and more. Storyboards may vary from the final product in various ways, but this pre-production phase is crucial for keeping the filming stage on track.

Script Writing 

Scripting is the choreography of words, whether dialogue or voiceover narration. It’s also the basis for designing video shots. 

The scriptwriting phase of the film and video production process is often considered the most important. In most cases, it gets the second most attention from producers and directors. Scriptwriting is critical because it sets the tone for how actors get into character for the scenes.

Hiring crew members & Casting actors

Production companies hire everyone that’s involved. That means coming up with a film crew list, including the producer and director; as well as actors, sound engineers, equipment operators, and more. There are lots of positions that are needed to make sure everything runs smoothly on set.

Location scouting

A video production company will be able to scout the ideal location for your shoot.  This is an important part of the process that should not be rushed, as it is important to get things right and make sure your message comes across clearly.

Contracting all production elements

Even if you have a team of people, there are still many aspects of the video production industry that need to be hired by companies. Production companies have a long list of jobs that need to be filled. Hair and makeup, costume designers, lighting technicians, and set designers will all need to go through production companies to get hired.

Editing or mixing the final product

The post-production stage of the film makes sure the visual and audio experience lives up to your expectations. This is where production companies really shine. After all the hard work, production companies are tasked with editing or mixing the final product before release.


Great video production begins with a story. 

Video production isn’t just a job for us. We take pride in our work, and it’s what we do best. The bottom line is that we want you to succeed with your video. At Indimax Productions, we are passionate about helping clients of all sizes and industries visualize their ideas through beautiful, high-quality, and effective video production for business or personal use.