3 Videos You Should Definitely Have On Your Website

Video Marketing Advice , Video Production ben

If a picture is worth a thousand words, a video should definitely be worth a trillion. 

Video has taken over. These days, video is poised to be the future of content creation and marketing. Video increases conversion and engagement rates more than any other content. 

Video content has become a very important part of any marketing strategy, especially during the past decade. Today, it is not enough to just write out what you want to say and hope that’s enough. People want to see visuals so they can imagine themselves in your product or service before they ever purchase it.

1. A testimonial video

What’s more convincing than a happy user? You guessed it, a happy user who says it in front of a camera. Without a listing of your previous clients and projects, visitors won’t think to check your website. If a visitor wants to get in touch, or even reads about the excellent work you do, they’re going to want to see proof of that. It also reassures them that there’s a human behind the business.

2. A team or company presentation video

A well-made company presentation video can be a powerful tool for your business website. A company or team presentation video is essentially a mini-documentary about yourself, your business, and the people behind it – so use that to your advantage. Showcase your products, services, and vision. Give potential clients an insight into who you are as a person and what sets your business apart from others.

Find out more about business video production to create a corporate video that tells a story

3. A product demonstration video

Having a product demonstration video on your website is like having an extra salesperson in the store, who is always there at your side and available to answer any questions that your customers may have. This is especially true for those customers who may not have time to physically come into your store or ask you about a product’s features.

Learn more about how a product video can help your e-Commerce business


You’re probably already familiar with the benefits of video in marketing. Its evolution from a mere addition to an essential aspect of your digital presence has made it one of the most effective ways to communicate with customers, whether for marketing, training, or e-commerce. But are you harnessing its full potential? It’s time to make inbound video a core focus and use video to transform your whole company.

Great video production begins with a story

Video production isn’t just a job for us. We take pride in our work, and it’s what we do best. The bottom line is that we want you to succeed with your video. At Indimax Productions, we are passionate about helping clients of all sizes and industries visualize their ideas through beautiful, high-quality, and effective video production for business or personal use.